Case Study - Patients and Public

1

Context

Support Healthcare professionals to educate patients about heart and cardiovascular diseases

2

Our Approach

  • Utlised and modified existing collateral
  • Implemented framework to collate and track feedback
  • Produced stand alone video booklets:
    • Simple and intuitive to use
    • No internet connectivity required
    • Engages patients
    • Retains patient focus on the content

3

Delivered Outcomes

  • Updated existing animations and added subtitles
  • Produced bespoke video booklets preloaded with sequence of approved animations on all booklets for each disease area
  • Printed take away paper booklets for each condition to accompany the respective video booklets
  • The updated animations (digital assets) available to use in various contexts including websites and social media
  • Very positive feedback from both patients and healthcare professionals
  • Increased understanding of disease management among patients
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Case Study - Healthcare and Allied Professionals

1

Context

Engage with staff to ensure a new strategy for the group would be supported, engaged with and delivered by staff in conjunction with their external partners and stakeholders.

2

Our Approach

  • Listened and aligned with client on high profile launch event with press coverage and a series of follow-up presentations
  • Devised a project framework to deliver the tasks and govern our interaction with the group CEO and staff
  • Utlised available materials and content to create a presentation for Senior Management to outline the communications strategy

3

Delivered Outcomes

  • Crafted scripts to aid senior management in video recording sessions
  • Produced video clips for use at each launch event to cascade the key messages
  • Designed and printed video cards (which work like tablets) to support interaction and interest. These cards were:
    • Pre-loaded with the video messages most relevant to the audience
    • Used as takeaways from the events and as aide memoirs for attendees
  • The video cards proved to be a great tool to engage attendees to watch the videos. Many attendees enquired about the video cards and how they could be used in other contexts
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Case Study - Life Science and Med. Tech.

1

Context

Engage and educate patients and home care nursing staff about malnutrition, applicability of a nutrition screening tool and use of medical products.

 

Support client’s affiliated professionals need to develop, implement and monitor patient nutrition plans to exacting quality standards

2

Our Approach

  • Developed a set of three detailed presentations on different nutrition topics
  • Produced a set of explainer videos on use of a nutrition screening tool and relevant medical products
  • Created a series of live short videos of 50-100 seconds duration to show the ease of use of the various products in combination with every day ingredients
  • Implemented a project framework to develop and agree the scripts and associated content

3

Delivered Outcomes

  • Multiple slide decks based on information from a wide variety of approved sources and feedback
  • Scripts for the various video recording sessions
  • A recording schedule for the various video elements and the set-up for each shoot
  • The videos were delivered in two formats, DVD and electronically, to accommodate the distribution requirements of the various stakeholders
  • The videos and slide decks are being used in a range of circumstances from on demand access to class room instruction and remote training sessions
  • Patients delighted with customised meal plans, plain and simple
    explanations with pictures of each supplement dose
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Case Study - Life Science and Med. Tech

1

Context

Engage and highlight to nursing staff HACCP for paediatric parenteral nutrition procedures

 

Ensure staff members were trained and briefed to consistently perform the procedures to exacting quality standards

2

Our Approach

  • Collated existing material from the client, reviewed, refined and updated procedures to create suitable, easy to follow scripts
  • Developed a project plan to execute the necessary activities to highlight the principles underpinning key procedures
  • Discussed, agreed and planned the video recording sequence
  • Outlined the necessary set up for the required video shots and arranged the video shoot schedule
  • Coached and guided participants through the video recordings to ensure the procedures were performed properly

3

Delivered Outcomes

  • Produced 8 videos for the clients, to be used in a range of circumstances from class room instruction to on demand/remote training sessions
  • Final edited approved videos distributed to train staff
  • Videos are available for inclusion in a questionnaire that assesses the competence or current knowledge level of nurses who perform the paediatric parenteral nutrition procedures
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Case Study - Healthcare Professionals

1

Context

Raise awareness of the availability and enhance update of CPD options among nurses, midwives and other personnel

 

Promote the uptake of CPD in a manner which recognises the practical challenges that prevent staff registering for CPD

2

Our Approach

  • Presented a series of options to the client outlining different ways to raise awareness of the CPD opportunities available online from the HSE
  • Identified the key clinical leadership competencies
  • Proposed how to succinctly explain the knowledge required and how to maintain or develop the necessary skills
  • Recommended the use of an animation video to deliver the key messages

3

Delivered Outcomes

  • Drafted scripts that outlined the main concepts to be
    highlighted in the animation
  • Produced draft animations for client review and comment
  • Approved post edited animation following extensive consultation and feedback on various animation drafts
  • HSE Senior management reviewed and approved the animation for deployment to all nurses and midwives across the health service
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Case Study - Mobile Apps for Healthcare

1

Context

Help Cystic Fibrosis (CF) patients to easily and conveniently track their many
symptoms, medications and manage their appointments with a wide variety of professionals

 

Educate and empower patients and support their healthcare professionals

2

Our Approach

  • Structured discussions to reveal the major concerns of CF patients were the accurate recalling of symptom occurrence, duration, frequency and the action taken
  • Determined the key issues, ongoing requirements and daily challenges CF patients, their carers and families face
  • Investigated if there was any existing materials available that could help inform the progress of a project in a more effcient and effective manner
  • Framed the proposed solution based on the information uncovered and knowledge revealed in our preparatory engagements with our client

3

Delivered Outcomes

  • Devised a patient checklist that patients use continually and find extremely helpful in managing their condition
  • Created a wireframe and application design based on the approved checklist
  • A mobile app. for both Android and iOS platforms based on the approved checklist with complementary appointment scheduling functionality
  • Patients can easily record relevant data when their recall is optimum and print a simple but detailed well laid out summary report
  • Patients are more educated and engaged about their personal health status empowering them to make better choices
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